Passion for authentic food

Our team consists of people from very different backgrounds working together respectfully and as equals. Gender, age, religion, origin, or sexual orientation play no role. Many of our employees have been with the company for many years, some even for decades. 

We use mistakes as an opportunity to improve – and we deal with them openly. For us, leadership means: listening, providing orientation, and making decisions transparently. Those who take on responsibility are given the necessary freedom to fulfill it. 

Our internal communication is open and accessible through all channels. Suggestions, ideas, and reports can also be submitted confidentially via our whistleblower system. We stand for a collegial and fair working environment – which includes friendly relationships among colleagues. We provide fair, performance-based compensation based on standard market benchmarks.

We are the only company in our industry in Germany to serve all relevant food distribution channels simultaneously: grocery retail, ethnic trade, food service, online retail, and industry. 

This multichannel positioning makes us particularly attractive to brand partners and gives us the opportunity to pick up on trends at an early stage. Our product ranges are adapted to the specific requirements of each distribution channel – close to the market and close to the consumer. 

With our own office in Hong Kong and five other locations in Asian markets, we maintain close, reliable supplier relationships and ensure high quality in procurement.

We continuously invest in our processes and systems to ensure we work efficiently and are well-positioned for the future. We actively support our brand partners in the development and launch of new products – bringing fresh momentum to the market on a regular basis. 

We see change as a fundamental part of our business. Therefore, we emphasize effective change management, involving our employees from the very beginning.

We take responsibility for the environment, society, and our employees. We rely on resource-efficient logistics and work with our own modern fleet as well as specialized, sustainably operating logistics partners.

We comply with all applicable legal requirements in every area. We expect the same from our business partners. We are continuously improving our greenhouse gas balance.

We decisively reject child labor, forced labor, and human trafficking and verify this along our entire value chain. Unfair business practices such as corruption or bribery are reported by us.

Food safety and product quality are non-negotiable for us. As a certified company, we work according to the highest standards and ensure quality across all stages. Occupational safety is our top priority.

Furthermore, we are socially engaged – for example, through regular donation projects in our sourcing countries as well as in our home region.

Our customers experience us as a reliable, competent, and service-oriented partner. We achieve high delivery capacity through large warehouse spaces, modern warehouse and fleet technology, and specialized logistics partners.

For us, customer orientation means: listening, understanding, reacting quickly, and finding pragmatic solutions. We have worked closely with many Asian brand manufacturers for many years.

We represent leading Asian brands exclusively on the German and European markets and actively contribute to their development, positioning, and success. Our brand partners value our market understanding, our reliability, and our execution strength in sales.