We live and breath authencity and focus on our brands from their origins in Asia. These brands from over 10 countries of about 45 in Asia characterize our assortment of roughly 2000 items. Among these brands you find world-wide known brands, for our customer created brands and those who want to grow. The products are prepared in Asia with original recipes under traditional cooking processes. Whether by hand or industrial you find affiliation to the food that convinces a broad consumer segment.